NAIVE is a local BC business that specializes in making quality handmade skincare products. The logo was designed to be simple, fresh and fun. This was achieved with the custom san serif wordmark that is almost stylistically primitive which gives a nod to the name itself. The main turquoise colour is playful, modern and comforting, and also suites the spa and skincare industry. Lastly, the black gives boldness, balance and structure to the logo as a whole that will make it stand out in a crowd.


photo credit – Naive Handmade Skincare & Rob Trendiak

photo credit – Naive Handmade Skincare & Rob Trendiak

photo credit – Naive Handmade Skincare & Rob Trendiak
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