This is a fun and educational mini game created for a large pharmaceutical company who desires to provide content that raises awareness and connects with their customers and partners. This project needed to be engaging, informative and optimized for desktop, tablet and mobile devices.

The coagulation cascade is a process the body has to create a clot to stop bleeding. In hemophilia A, a part of this process, called Factor 8, is missing. So Factor Fusion has a mission on using Factor 8 to help Factor 9 activate Factor 10 in a match-three style puzzle game taking place in a blood vessel. The visual style for this game was intended to be a bit more clean and artistic, showing some depth in an illustrative and simple way. We also worked with an animator for this style to be applied to an informative, short and beautiful video that introduces the game.

The Art Direction and Graphic Design of this project was done under the employment of Ayogo Health Inc.

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